Kintsugi to Move the World
At Tsugu Tsugu, we believe that kintsugi is more than a repair technique—it is a philosophy that has the power to inspire and connect people across the globe. By embracing cracks and imperfections instead of hiding them, kintsugi teaches us to see value in what is broken and to create beauty from it.
Through this philosophy, we wish to:
Encourage a shift away from mass production and mass disposal toward a culture of treasuring, repairing, and reusing.
Empower individuals and communities to find beauty in imperfection and resilience in challenges.
Connect Japan’s traditional crafts with people worldwide, so that cultural heritage continues to live on and evolve for future generations.
We aim to move the world—one repaired vessel, one meaningful encounter, and one shared story at a time.
Mission
At Tsugu Tsugu Inc., we aim to:
Connect people, products, and services in the field of traditional crafts to create joy and inspiration for everyone involved.
Support artisans and their beautiful work, providing opportunities for them to shine and for their skills to be passed on to future generations.
Contribute to a more sustainable society by promoting the philosophy of repairing, treasuring, and reusing objects rather than mass consumption.
Spread the appeal of kintsugi and traditional Japanese culture worldwide through workshops, online content, products, and international collaborations.
About our company name “Tsugu Tsugu Inc.”
In Japanese, the verb tsugu (継ぐ) means “to connect, to succeed, to pass on.” Through kintsugi, we connect broken vessels, people, and traditions—creating new values and experiences that can be shared across borders.
※ Our company was previously known as kNotPerfect Inc. The name was changed to Tsugu Tsugu Inc. on July 2, 2011.
Vision
“Kintsugi artisans you can meet.”
For a long time, kintsugi and other traditional crafts such as urushi lacquerware were admired for their beauty, yet remained distant from everyday life. The artisans themselves were rarely seen—their names and faces unknown, their skills hidden behind closed doors. This invisibility has been one of the reasons why interest in these crafts has declined, and why the industry itself has faced such serious challenges.
At Tsugu Tsugu, we want to change this. Our vision is to make traditional crafts a familiar part of daily life by creating opportunities where people can meet artisans directly, experience their skills first-hand, and feel the philosophy behind their work.
By lowering the barriers to encounter these crafts—through studios, workshops, exhibitions, and personal connections—we aim to transform traditional artistry from something remote into something personal, memorable, and inspiring. In doing so, we hope not only to preserve these traditions, but to give them new life for the next generation.